![]() With such a short period of time to work with, Vineberg decided to establish Webshots initially among business and trade journalists so as to build the perceived value of the brand. Neil Vineberg, president of Vineberg Communications, for assistance. "We wanted to take something that was being used by consumers and create a story around it, a business around it, and a category around it," says founder and co-CEO Narendra Rocherolle. ![]() One week before their bid was accepted, they found that they needed help with the PR surrounding the reacquisition.Because Webshots was already an established photo site, people were familiar with it as a source of desktop backgrounds, but they were essentially unaware of its full potential. Amid the ruins of the dot-com bust, the three cofounders of Webshots were able to buy back the company they had started.
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